XOTV Masterclass: Live Streaming
First, ask yourself what is the benefit of doing a live stream over a recorded video? If you cannot come up with the benefits of doing an actual live-streamed event, then you should do a recorded video (option A). If there is a benefit to live-streaming, depending on what the benefits are, there are two different approaches (option B).
The first approach is live recorded.
- This is a situation where you record the content all at once, with no cuts, as if it were being live-streamed.
- You then take that recording and stream it to XOTV using a live event.
- The benefits of doing this are that you don't have to worry about the variability of connectivity, if the need arises to remove something you have the option, but you still get the allure and effect of bringing people together to watch an event at the same time.
- For the live event, you still need to be aware of the requirements of a live stream listed below.
The second option is a live stream where content is streamed 100% live to XOTV. No recorded content is being used. With any live stream, there is a multitude of factors you need to be aware of before you go live:
- You need to have a plan of what you're doing.
- You need a marketing plan to properly promote the event. Ideally, you start promoting two weeks out from the event.
- Keep in mind, there's no long-term awareness building. Once the event is streamed, it's over.
With any live event, you need to have good internet connectivity.
- Depending on the quality of your stream, you will need different internet speeds
- For a high-quality (1080/60fps) live stream, you'll need a minimum upload speed of 25Mbps. 50Mbps would be optimal
- Go to speedtest.net and test your upload speed. If your internet speed is equal to or less than 5Mbps, you CANNOT live stream. This would be a problem on any platform, not just XOTV. You will have to contact your internet provider to increase the upload speed.
- If there are other people on the network (people playing video games or streaming content), you will need to have an even better upload speed to live stream.
- If you're doing a live stream at 1080p/60fps, your bitrate needs to be between 4500Kbps to 6000 Kbps on your streaming application.
- If you're streaming at the high end (6000Kbps), the minimum internet speed you'll need is 10Mbps per second.
- Consistency is key, your Internet Service Provider (ISP) may tell you you have an upload speed of 10Mbps, but this is the best case. Your average may look closer to 8Mbps.
- Whatever your live stream bitrate is (in our example it's 6,000Kbps which means we want to have a consistent 10Mbps internet connection), the upload speed of your internet should be double that (in our example, that would mean 20Mbps). This is because the speed your ISP tells you is based on peak speeds in ideal conditions. You will not get 20 Mbps consistently if that is what your ISP says you have with your plan. On average, you will get 10Mbps.
- In order to get the best and most consistent connectivity, wherever you're live streaming from needs to be wired with an Ethernet cable.
- This article has great information on how to choose the right bitrate for your stream.
- Computer specs for streaming at 1080/60fps should be around a MacBook Pro not older than 5 years or a PC not older than 2 years. This is a general rule of thumb. Some older computers may be fast enough; the best way to know is to do a test run.
- If you have a low-powered laptop, live streaming at 1080p will be impossible.
- About a week ahead of your live event, you need to do a test live stream to ensure that your connectivity, streaming app settings and computer all work seamlessly together to produce a live stream that is not choppy.
Refer to XOTV's Masterclass on live streaming to get OBS and XOTV set up and ready for your live event.
If you're looking to do a multi-camera live stream, please contact XOTV. And if you are planning on having a large audience (1,000+), please contact your creator advisor so that we can assure that everything goes smoothly.