Marketing Tips: Episode 21-Who is Your Audience?

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If you don’t know who your audience is that you are trying to market to, you’re way behind the curve. You may not be aware, but you have to really drill down to who your customers are, where they come from, what their socio-economic status is, what they like, what they don’t like, and a lot more. This basic level of understanding is critical to success to any online marketing, especially since 2019 saw a jump in the average number of “touchpoints,” or impressions, a brand needed to move someone to a purchase decision.

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