Representation of all cultures and performance levels is important. It allows everyone to see what is possible in their own lives–mirror marketing versus window marketing, a phrased created by Antoinette Lee Toscano. Kokatat gets this. In this episode of WhitewaterTV, we have a big announcement.

50 years ago - 1971 - Steve O’Meara founded Kōkatat. In the back room of his retail store he began making outdoor gear under the trademark Blue Puma. “Thank you for trusting us for the last 50 years! #thisiskokatat” https://kokatat.com/

You can read more about why the equitable representation of people of color in marketing is important in Paddling Magazine: https://paddlingmag.com/stories/news-events/kokatat-antoinette-lee-toscano-ambassador/

Lily Durkee on Instagram: https://www.instagram.com/chasing.bluebird

Diversify Whitewater on Social Media: https://www.instagram.com/diversify_whitewater [https://www.facebook.com/groups/597396891159784/])https://www.facebook.com/groups/597396891159784/)

Producer/Creator WhitewaterTV: Antoinette Lee Toscano
About Antoinette Lee Toscano: (https://antoinettetoscano.com/about-me/)[https://antoinettetoscano.com/about-me/] Antoinette Lee Toscano on Instagram: https://www.instagram.com/antoinetteleetoscano/

Logo Design: Hailey Thompson —Watercolorwoods
https://www.instagram.com/watercolorwoods/